E-Commerce in China: Single's Day - Part 4 - Single’s Day under a Magnifying Glass

Known as Single’s Day, November 11 is an annual e-commerce holiday in China that rivals Cyber Monday in the US in total sales volume.

This is the fourth in a special series of episodes in which
CEIBS Professor of Marketing Jeongwen Chiang explains China's e-commerce landscape and the significance of Single's Day. This interview was recorded November 8, 2016.

Learn more about Single's Day and China's E-commerce landscape.

Read Prof. Chiang's column on how Single's Day is a Big Data boon to Alibaba here.

Read his column about how mobile phone penetration and China's rural consumers are the engines driving e-commerce growth here.

Los Angeles Times on Single's Day 2016

What's it like being a delivery man on Single's Day in China? ABC News Australia reports.