Known as Single’s Day, November 11 is an annual e-commerce holiday in China that rivals Cyber Monday in the US in total sales volume.
This is the second in a special series of episodes in which
CEIBS Professor of Marketing Jeongwen Chiang explains China's e-commerce landscape and the significance of Single's Day.
Headquartered in China, Alibaba is the world's largest e-commerce company. It's biggest rival in China is JD.com. Their fierce rivalry gets even more intense every year on November 11th.
Learn more about Single's Day and China's E-commerce landscape.
Read Prof. Chiang's column on how Single's Day is a Big Data boon to Alibaba here.
Read his column about how mobile phone penetration and China's rural consumers are the engines driving e-commerce growth here.
Los Angeles Times on Single's Day 2016
What's it like being a delivery man on Single's Day in China? ABC News Australia reports
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