Known as Single’s Day, November 11 is an annual e-commerce holiday
in China that rivals Cyber Monday in the US in total sales volume.
This is the first
in a special series of episodes in which
CEIBS Professor of
Marketing Jeongwen Chiang explains China's e-commerce landscape and the
significance of Single's Day.
In this episode he
discusses who profits most on November 11th when Chinese consumers spend
billions shopping for bargains online.
Learn more about Single's Day and China's e-commerce
landscape.
Read Prof.
Chiang's column on how Single's Day is a Big Data boon to Alibaba here.
Read his column
about how mobile phone penetration and China's rural consumers are the engines
driving e-commerce growth here.
Los
Angeles Times on Single's Day
2016
What's it like
being a delivery man in China on Single's Day? ABC News Australia reports
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