Known as Single’s Day, November 11 is an annual e-commerce holiday
in China that rivals Cyber Monday in the US in total sales volume.
This is the third
in a special series of episodes in which
CEIBS Professor of
Marketing Jeongwen Chiang explains China's e-commerce landscape and the
significance of Single's Day.
This year Chinese
e-commerce giant Alibaba rang up US$5 billion in sales in the first hour of its
Single’s Day e-commerce event. Here he explains why it is also profitable for
international brands.
Learn more about
Single's Day and China's E-commerce landscape.
Read Prof.
Chiang's column on how Single's Day is a Big Data boon to Alibaba here.
Read his column
about how mobile phone penetration and China's rural consumers are the engines
driving e-commerce growth here.
Los Angeles Times on Single's Day 2016
What's it like
being a delivery man on Single's Day in China? ABC News Australia reports.
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