Who are the ASEAN Champions?

Parkland Chair Professor of Strategy at CEIBS Seung Ho Park explains some of his key research findings on ASEAN Champions - strong local firms operating in the ASEAN Economic Community in Southeast Asia, which is set to become the seventh largest economy in the world. Here Professor Park discusses the factors that have enabled these high-performing firms to succeed, and in many cases to beat rival multinational firms. He also shares several examples of these firms in different countries throughout the ASEAN community.

For more about Prof. Park’s research on this topic read his book, ASEAN Champions: Emerging Stalwarts in Regional Integration.

This lecture was recorded on April 11, 2017 at the 2^nd CEMS Corporate Roundtable Discussion on Emerging Markets held at the CEIBS Shanghai Campus, which was hosted by the CEIBS Center for Emerging Markets Studies. The complete agenda for the event is here. For more on the CEIBS Center for Emerging Markets Studies see here.