Nov 27, 2016

Being a Tiger Mom in China

CEIBS Professor of Marketing Lydia Price, an American, explains what it takes to be a tiger mom in China and what this experience taught her about doing business in the most populous country in the world.

Nov 21, 2016

Business Schools’ Role in Building a Sustainable Future

COP 22 is over, now the work begins. CEIBS Professor of Marketing Lydia Price explains why b-schools need to focus on educating environmentally and socially responsible leaders.

Read Prof. Price's column on Responsible Leadership 2.0 here.

Nov 14, 2016

E-Commerce in China: Single's Day - Part 4 - Single’s Day under a Magnifying Glass

Known as Single’s Day, November 11 is an annual e-commerce holiday in China that rivals Cyber Monday in the US in total sales volume.

This is the fourth in a special series of episodes in which
CEIBS Professor of Marketing Jeongwen Chiang explains China's e-commerce landscape and the significance of Single's Day. This interview was recorded November 8, 2016.

Learn more about Single's Day and China's E-commerce landscape.

Read Prof. Chiang's column on how Single's Day is a Big Data boon to Alibaba here.

Read his column about how mobile phone penetration and China's rural consumers are the engines driving e-commerce growth here.

Los Angeles Times on Single's Day 2016

What's it like being a delivery man on Single's Day in China? ABC News Australia reports.


Nov 13, 2016

E-Commerce in China: Single's Day - Part 3 Why International Brands Can’t Afford to Ignore China’s Single’s Day

Known as Single’s Day, November 11 is an annual e-commerce holiday in China that rivals Cyber Monday in the US in total sales volume.

This is the third in a special series of episodes in which
CEIBS Professor of Marketing Jeongwen Chiang explains China's e-commerce landscape and the significance of Single's Day.

This year Chinese e-commerce giant Alibaba rang up US$5 billion in sales in the first hour of its Single’s Day e-commerce event. Here he explains why it is also profitable for international brands.

Learn more about Single's Day and China's E-commerce landscape.

Read Prof. Chiang's column on how Single's Day is a Big Data boon to Alibaba here.

Read his column about how mobile phone penetration and China's rural consumers are the engines driving e-commerce growth here.

Los Angeles Times on Single's Day 2016

What's it like being a delivery man on Single's Day in China? ABC News Australia reports.


E-Commerce in China: Single's Day - Part 1 - Single’s Day: The World Series of E-commerce

Known as Single’s Day, November 11 is an annual e-commerce holiday in China that rivals Cyber Monday in the US in total sales volume.

This is the first in a special series of episodes in which
CEIBS Professor of Marketing Jeongwen Chiang explains China's e-commerce landscape and the significance of Single's Day.

In this episode he discusses who profits most on November 11th when Chinese consumers spend billions shopping for bargains online.

Learn more about Single's Day and China's e-commerce landscape. 

Read Prof. Chiang's column on how Single's Day is a Big Data boon to Alibaba here.

Read his column about how mobile phone penetration and China's rural consumers are the engines driving e-commerce growth here.

Los Angeles Times on Single's Day 2016


What's it like being a delivery man in China on Single's Day? ABC News Australia reports

E-Commerce in China: Single's Day - Part 2 Alibaba vs. JD.com

Known as Single’s Day, November 11 is an annual e-commerce holiday in China that rivals Cyber Monday in the US in total sales volume.

This is the second in a special series of episodes in which
CEIBS Professor of Marketing Jeongwen Chiang explains China's e-commerce landscape and the significance of Single's Day.

Headquartered in China, Alibaba is the world's largest e-commerce company. It's biggest rival in China is JD.com. Their fierce rivalry gets even more intense every year on November 11th.

Learn more about Single's Day and China's E-commerce landscape.

Read Prof. Chiang's column on how Single's Day is a Big Data boon to Alibaba here.

Read his column about how mobile phone penetration and China's rural consumers are the engines driving e-commerce growth here.

Los Angeles Times on Single's Day 2016

What's it like being a delivery man on Single's Day in China? ABC News Australia reports



Nov 9, 2016

China & the Climate Change Debate

How can China be more sustainable? CEIBS Visiting Professor of Sustainability Richard Brubaker explores the environmental issues that Chinese people worry the most about.

Read Prof. Brubaker's column "Reframing Sustainability for China & Future Cities".


CNN, BBC or Fox News? How Consumers Decide what News to Watch

CNN, BBC or Fox? How do you decide? In order to better understand how competitive broadcast news providers can attract and retain viewers, CEIBS Associate Professor of Marketing Xiang Yi has co-authored a research study that looks at how competition in the marketplace and the complexity of news stories interact to influence viewership.