E-Commerce in China: Single's Day - Part 4 - Single’s Day under a Magnifying Glass

Known as Single’s Day, November 11 is an annual e-commerce holiday in China that rivals Cyber Monday in the US in total sales volume.

This is the fourth in a special series of episodes in which
CEIBS Professor of Marketing Jeongwen Chiang explains China's e-commerce landscape and the significance of Single's Day. This interview was recorded November 8, 2016.

Learn more about Single's Day and China's E-commerce landscape.

Read Prof. Chiang's column on how Single's Day is a Big Data boon to Alibaba here.

Read his column about how mobile phone penetration and China's rural consumers are the engines driving e-commerce growth here.

Los Angeles Times on Single's Day 2016

What's it like being a delivery man on Single's Day in China? ABC News Australia reports.

E-Commerce in China: Single's Day - Part 3 Why International Brands Can’t Afford to Ignore China’s Single’s Day

Known as Single’s Day, November 11 is an annual e-commerce holiday in China that rivals Cyber Monday in the US in total sales volume.

This is the third in a special series of episodes in which

CEIBS Professor of Marketing Jeongwen Chiang explains China's e-commerce landscape and the significance of Single's Day.

This year Chinese e-commerce giant Alibaba rang up US$5 billion in sales in the first hour of its Single’s Day e-commerce event. Here he explains why it is also profitable for international brands.

Learn more about Single's Day and China's E-commerce landscape.

Read Prof. Chiang's column on how Single's Day is a Big Data boon to Alibaba here.

Read his column about how mobile phone penetration and China's rural consumers are the engines driving e-commerce growth here.

Los Angeles Times on Single's Day 2016

What's it like being a delivery man on Single's Day in China? ABC News Australia reports.

E-Commerce in China: Single's Day - Part 1 - Single’s Day: The World Series of E-commerce

Known as Single’s Day, November 11 is an annual e-commerce holiday in China that rivals Cyber Monday in the US in total sales volume.

This is the first in a special series of episodes in which

CEIBS Professor of Marketing Jeongwen Chiang explains China's e-commerce landscape and the significance of Single's Day.

In this episode he discusses who profits most on November 11th when Chinese consumers spend billions shopping for bargains online.

Learn more about Single's Day and China's e-commerce landscape. 

Read Prof. Chiang's column on how Single's Day is a Big Data boon to Alibaba here.

Read his column about how mobile phone penetration and China's rural consumers are the engines driving e-commerce growth here.

Los Angeles Times on Single's Day 2016

What's it like being a delivery man in China on Single's Day? ABC News Australia reports

E-Commerce in China: Single's Day - Part 2 Alibaba vs. JD.com

Known as Single’s Day, November 11 is an annual e-commerce holiday in China that rivals Cyber Monday in the US in total sales volume.

This is the second in a special series of episodes in which
CEIBS Professor of Marketing Jeongwen Chiang explains China's e-commerce landscape and the significance of Single's Day.

Headquartered in China, Alibaba is the world's largest e-commerce company. It's biggest rival in China is JD.com. Their fierce rivalry gets even more intense every year on November 11th.

Learn more about Single's Day and China's E-commerce landscape.

Read Prof. Chiang's column on how Single's Day is a Big Data boon to Alibaba here.

Read his column about how mobile phone penetration and China's rural consumers are the engines driving e-commerce growth here.

Los Angeles Times on Single's Day 2016

What's it like being a delivery man on Single's Day in China? ABC News Australia reports

What’s next for China’s booming e-commerce industry?

There has been a big boom in e-commerce and what we call the online-offline arena. But recently many companies have been unable to sustain their cash flows or financing and they’ve had to close their business. CEIBS Professor of Management Yu Zhang explains the keys to a successful business model in this sector in China.